Marketing has always been fast paced and few things move as quickly in the digital world as social media marketing.
From viral trends to challenges, consumer preferences to platform capabilities, it is a landscape that is always changing, always exciting and always full of possibility.
The savvy digital marketer keeps an eye on these trends as they evolve in order to stay ahead of the game and the competition. And of course, great social media can help to boost your local ranking.
Here are three new social media marketing trends expected for 2022, and how you can make the most of them.
- Video Reels on Instagram
Instagram launched in 2010, reached a billion monthly active users in 2018, and continues to grow. In 2020, the platform introduced ‘Reels’, and while it has taken a year to warm up, it is expected to truly take off in 2022.
Instagram Reels are short entertaining videos that come with a raft of editing tools to add music, special effects and more. Businesses can share Reels with their communities and with the Explore function to reach wider audiences and these Reels do not disappear after 24 hours like Instagram stories do.
Businesses can get on board with Reels by creating short fun videos. These could feature products or services, encourage audiences to sign up for content, make a booking or any other call to action. You can even set up an ecommerce store on Instagram to direct clients to and sponsor reels for more exposure.
- TikTok settles in as a major social media player
In 2020, TikTok was the world’s most downloaded app, and in 2021, it hit the 1 billion user mark.
TikTok has been the social media platform on everyone’s lips over the past year and in 2022 it looks set to cement its position as a major platform.
With such a significant number of users, businesses without a presence on the platform could be missing out on creating new leads and discovering new audiences. If you haven’t set up a business account on TikTok just yet, it may be time to add it to your list of New Year’s resolutions and start creating the kind of short, enjoyable content that the TikTok generation loves.
- The rise of social customer care
Customers are increasingly turning away from traditional contact methods such as calling, often in response to dealing with long wait times and automated answering machines. Instead, they are learning that getting in touch with brands via social media is often easier, faster and more human.
In a Nielsen survey commissioned by Facebook, 64% of consumers said they would rather message a business than call them. The HootSuite Social Media Trends 2022 report found that 59% of survey respondents said that social media care has increased value for their organisation.
In a nutshell, this means that businesses should be investing in social media as a platform for customer care. From creating AI chatbots to deal with questions quickly and in a friendly manner to staffing social media inboxes for a human response to setting up new accounts on emerging platforms, social media can offer a valuable option for interacting with customers – and ultimately growing trust, brand loyalty and sales.
Social media marketing in Sydney
Based in Sydney, Local Web offers social media marketing services to businesses looking to improve their social online presence. From creating ads to managing social campaigns we help to kick start your social media efforts and build communities of engaged followers that love what you do.
Get in touch to find out more.