So, you have set up a website for your dental practice, which is a great initial step toward establishing your presence online.
Your next move would have to be optimising your dental practice website. With search engine optimisation or SEO, your site’s visibility on Google and all the other search engines will increase, which will lead to higher rankings and more traffic. More people will be seeing what you have to offer, and may soon be coming through your dental practice’s doors as one of your new patients.
Choose The Right Keywords
Keyword research is an integral part of any SEO strategy. Keywords are what people use to find the products and services they need online, and that’s why you need to dig deep to find out which ones to target.
For potential patients seeking dental services, the keywords they use in their searches will most likely be anything with “dental,” “dentist,” “orthodontist,” or “dental surgeon” in them. List down possible variations, then use keyword research tools like Moz, SEMrush, and Ahrefs to learn details about those keywords, including:
- Search volume
- SEO difficulty
- Paid difficulty
- Cost per click (CPC)
- Click-through rate (CTR)
With all these details, you should be able to decide which keywords to incorporate into your pages and which ones to drop.
Create and Share Quality Content
People want nothing less than relevant, useful, actionable, and engaging information when searching the Internet for products and services they need. They want content that answers their questions and solves their problems.
That’s quality content, and your dental practice website should be filled with it from page to page.
Potential patients would love to read about oral hygiene tips. For those curious about how a particular cosmetic dental procedure goes, a video presenting the information they need should work. Posting images of your dental clinic and your staff would also help establish trust in your brand.
Dental practices are generally local businesses, and potential patients search for one near where they are. You will need to put a little more focus on local SEO to rank high on local searches.
Some of the things you can do to boost your location signals are:
- Create and optimise your Google My Business profile
- Create listings on Yelp, Foursquare, Yahoo Local, and other platforms
- Encourage online reviews of your dental practice
- Insert local keywords in your Title Tags
Make Sure Your Site Is Mobile-Friendly
The world has gone mobile, and so should your website.
If your website is not mobile-friendly, it won’t look good on smartphones, tablets, and other mobile devices.
Mobile users looking for dental services aren’t likely to waste their time trying to zoom in on your content or tap on your rather tiny links. They won’t hesitate to leave your website, which means you’ll be missing out on their business for good.
For now, the most popular path to mobile-friendliness is by incorporating responsive design into your website. Talk to your web design team and see what they can do in this regard.
These are just some of the many SEO practices that will benefit your dental marketing. As you go along optimising your dental website, you will learn more and more about SEO. It would only be a matter of time before you get the results you want.