How Small Business Owners Can Take Advantage Of Local SEO Services
As a small business owner in Australia, you want to survive and thrive. In June of 2015, of the 2.1+ million small businesses that began four years prior, less than 1.4 million were still around.
It is tough being a small business owner, especially if you want to break into e-commerce. Many factors go into being successful at e-commerce, such as site authority and customer outreach. Optimising these things goes a long way towards improving the effectiveness of your e-commerce company.
One important aspect of a thriving e-commerce company is local SEO. In this article, we’ll show you what local SEO is, how it makes or breaks your business, and how local SEO services benefits you in the long run.
What is Local SEO?
Local search engine optimisation is essentially optimising your websites, landing pages, and product pages online for location-based searching.
This is important for every type of company, especially brick and mortar businesses. 43% of Google searches and 45-50% of mobile searches were local in 2012 and 2013 respectively.
Local SEO uses keywords that do well on their own, then adds the location to make it specific to actual searches. For example, instead of “landscaping services,” it turns into “landscaping services Sydney.” It takes the keyword – usually a service or item – and couples it with a geographical location.
This creates a niche where companies can hold a monopoly of sorts over these long tail keywords. When you dictate the market for your area and search engine keywords, your visibility increases. You make it easier for customers to find your business at the expense of your competitors.
Why Does Local SEO Matter?
Local SEO improves the potential clientele and clickthroughs to their sites.
Every now and then, visitors come to your site looking for your product or service, only to discover your business is in Australia, while they’re in the States or the UK.
With local SEO, you get to double up on your industry. Not only are you in the commerce industry of your choosing but also the Australian industry.
Instead of an auto dealership, you’re an auto dealership in Brisbane.
Rather than a pet store in general, you’re a Melbourne pet store.
The subtle difference of adding your exact locale is crucial to your bottom line. Sales, industry prowess, and search engine optimization are all boosted with the inclusion of your city, town, area, county, or nation. Adding the location of your business brings in customers that are local and ready to buy now.
What are Local SEO Services?
There are various ways to upgrade your local SEO. But sometimes it’s worth the cost to invest in local SEO services. Of course, list your business on Google and the other sites that ask for your company’s location; after that, go with local SEO services.
Why? Because local SEO services are experts with deep-rooted knowledge of the best SEO practices. They know what works in your industry, they stay up-to-date on current marketing trends, and they research your location to see what local SEO keywords customers use the most.
An SEO service is a powerful asset because your team can use the results from their findings in your web copy, email campaigns, and other online content. Your company becomes a widely-known company in your industry and in your area.
Should You Use Local SEO Services?
You have two options: Use local SEO services or do your own local SEO research yourself.
There are complications that come with doing everything on your own. You’ll have to employ somebody new to conduct SEO research and use that information for your content or choose somebody already on your team to do this while still doing their normal tasks. This creates burnout, underwhelming results, or unhappy employees.
Or, you can do it yourself…which will end with the same results, except you are the unhappy one.
Local SEO services take the stress out of SEO research and implementation. You get the best data on your industry and location from a service with years of SEO experience. They are professionals. They’ll find what works for your industry and your location, and they do it with record speed due to experience.
If you want quality local SEO data, using the experts is your best bet.
What is Local Web?
Local Web is a local SEO service that focuses on the aspects that matter.
We check your overall SEO “score,” or how well you’re performing online. We also use smart SEO strategies to find out how to target local customers who are actively searching for your products or services. Using decades of combined experience, we convert and connect people to purchase what you have to offer.
Local Web offers other services as well. Not only do we conduct fast, efficient local SEO research, but we will give you the best AdWords or Pay-Per-Click advertisements to bring business to you. We also specialise in web design optimised for your ideal customer.
Not only do we make it easy for your customers to find you; we make sure you’re set up for success once they do.
Your business can be the end-all, be-all for your industry and your location. However, the only way you can do this is by optimising everything you do online. When you have neither the time or resources to do SEO in-house, get a service to do it for you. It’s one of the smartest decisions you’ll ever make.
Give Your Business the Help it Deserves
Local SEO services are necessary for a thriving local business. In Australia, you want customers to know you for what your company specialises in. While you can have big goals like “the best [insert business] in the world,” starting with your city or area will do wonders for revenue.
You now know what local SEO is, why it’s important, and how services can skyrocket sales for your e-commerce business. Find your go-to local SEO service and watch your company grow.
If you’re looking for local SEO services, such as SEO audits, research, AdWords, web design, and more, see what Local Web can do for you!