How to give your dental website an SEO check up

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Check-ups are an everyday part of dentistry and an important routine for patients who want to maintain excellent oral health.

Similarly, regular SEO check-ups are just as important for your dentistry website. Taking the time to check in on your local business SEO and make any changes as necessary will help to keep your ranking in good health as well.

Here’s what to look for to give your dentistry website an SEO check-up.

Check your site speed

You site speed or page speed is an important factor in any SEO health check-up. This is a measure of how quickly pages on your website load, which is important as slow pages can turn customers away.

In fact, Google data shows that 53% of mobile visits are abandoned if a page takes more than three seconds to load. That means you could be losing more than half your potential customers if your site is too slow.

Use a page speed checker to see how your website fares and make changes if it’s not quite fast enough.

Check your title and description tags

Title and description tags are small and simple, yet important when it comes to optimising your website SEO health.

A title tag is your page title and should be around 50-60 characters in length. It is best to include a keyword in the first part and your business name in the second part. For example, a good title tag for this page might be ‘How to do your own dental SEO check-up | Local Web’.

A description tag is the description of the page and it is longer at 150-160 characters in length. It shows up in a Google search under the page title to provide a short explanation of what’s on the page but it also helps Google to understand the page’s content. That is why it not only should give a clear idea of what the page is about but it should also include key terms that your customers might be searching.

Together, title and description tags are known as meta data and you can check them by right clicking on your webpage and clicking ‘View page source’, then search for ‘description’ or ‘title’.

Check if your website is mobile friendly

More people search from their mobile than from desktop these days which is why it’s vital that your website is mobile friendly.

This essentially means that when someone visits your website on their mobile your site works as it should and displays in an easy-to-read and navigate manner. An unfriendly website for mobile might have pop-ups that can’t be closed on a phone or text that runs off the page.

Use Google’s mobile friendly checker to see how your website fares.

Check your content

Content is to SEO health as brushing is to dental health – it is the bread and butter of making your website rank well.

Here is what to look for when checking your content:

• Are you posting regularly, at least once or twice per month?
• Are you including keywords, especially in headlines and subheads?
• Are you including internal linking to other parts of your website?
• Are you adding a call-to-action at the end of your blogs?
• Are you double checking your spelling and grammar?
• Are your posts roughly 300-600 words in length?

See a professional

Many of us can spot the signs of poor dental health at home from an aching tooth to red inflamed gums. But it takes a professional to help us look after our teeth and avoid those symptoms from ever occurring in the first place.

Local Web specialises in local marketing services especially for dentists. We can do an SEO audit for your website to find areas in need of improvement – and help you make those improvements.

Get in touch to learn more about SEO and maintaining your website health.

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