COVID-19 has complicated things for small businesses.
A lockdown like this makes it really hard to run a business that relies on customer interaction. If you’re a hands-on service provider, or in other industries like dining or retail, a lot of your usual business is done with people physically engaging with you, your products and/or your services. When customers can’t physically interact, your business suffers.
That’s why it’s important to have a valuable online presence that promotes your business and reminds your customers you are still there. Today, we’re going to discuss how you can establish one so that you can still capitalise on your strong customer base. By doing this the right way, you can stay afloat and even thrive during the drastic changes we’re experiencing.
Make Sure You’re Listed Correctly
If you’ve got a great website that you’re proud of, that’s a great start, but you need to make sure people can find you. Optimising your website should be a major priority. You can do that by ensuring that you’re listed correctly on Google and using Google Ads to boost traffic to your site.
Obviously, many businesses have been forced to close their doors during the pandemic, but that shouldn’t stop you from keeping your customers informed. Make sure to update your listings to reflect your hours and whether or not you’re doing things like curbside pickup or delivery. They may not be able to physically go into your business, but you can still do business with them, so you should clearly state how you’re currently operating.
SEO and Content
To keep your customers and followers engaged, you should be even more active than usual with your content. Since you aren’t going into work, you might have some extra time to produce informative, relatable content during the pandemic. Optimise your content with a strong SEO strategy and you could very well see your online presence grow during the lockdown.
Remember, everyone’s at home spending more time on their computers and smartphones. This is a great opportunity to build your brand and make new customers aware of your company. You may even consider hiring a digital marketing agency to help boost your reach.
Building an Online Presence on Social Media
Brand building can also be very effective via social media marketing. Facebook, Instagram, LinkedIn, and many other platforms can be used to advertise COVID-specific promotions you might have, as well as giving you the opportunity to connect with your audience. Instagram stories, for example, are great for giving your followers a behind-the-scenes look at what you’ve been doing during the pandemic.
When you build up a strong social media presence, it helps all other aspects of digital marketing grow as well. You can use social media to link to your content and promote your products very effectively.
COVID-19 Doesn’t Have to Take Your Business Down
COVID-19 has been a life-changing phenomenon that no businesses were prepared for, but you don’t have to let it win. If your online presence is powerful enough, you can make subtle shifts in how you operate and continue to thrive in 2020 and beyond.
To get help with boosting your online profile, speak to us at Local Web. We specialise in social media, SEO, and other forms of digital marketing. Contact us to find out how we can help your business during this trying time.