Is your business ready for life after COVID-19?
Australian businesses are gearing up to get back into business as Australia’s federal, state and territory governments are gradually easing restrictions around how businesses can operate in a “COVID-safe environment”.
But getting back to business is going to require some truly innovative digital marketing campaigns. How do you know which marketing methods work best in a post-COVID-19 world? Keep reading to discover our top digital marketing tips!
Reach Out To Customers
Our first post-virus marketing tip is nice and simple: you need to reach out to your existing customers right away!
This can be as simple as sending everyone an e-mail. Tell them details about your business, such as your hours, new products, procedures or what to expect when they step inside the venue. Such an e-mail is important because they may not realise that you’re getting back to your normal routine, with appropriate extra precautions.
If it’s financially feasible, consider sending a digital coupon in that same e-mail. Nothing brings customers in like a chance to save money!
Dust Off Your Analytics
If you’ve never installed Google Analytics, now is the time to do so. And if you’ve already installed it, now is the time to review how your customers have been interacting with your website.
Among other things, analytics can tell you which sections of your website have gotten the most traffic during the quarantine. This can provide valuable clues about what customers want, including the products they are most interested in.
Many businesses are changing up their products and services in the wake of the virus. By diving back into Google Analytics, you can find out exactly what your customers want and then deliver it to them.
Conduct An SEO Audit
It’s not an overstatement to say that COVID-19 changed the entire world. And among other things, it changed exactly what your customers are searching for when they go online.
That’s why now is the time to conduct an SEO audit. Consult with Google Trends and other tools to understand how customer searches and buying patterns have changed in recent months.
While an SEO audit is never fun, it’s ultimately a “win/win” for your business. You can save money by ditching stale keywords for the new hotness, and you’ll attract more customers than your competitors by focusing on the right trends.
Social Media Campaign
Internet behaviour during quarantine was a curious thing. Organic SEO was down thanks to widespread economic uncertainty. However, social media flourished because consumers wanted some kind of escape from their daily worries and stress.
That’s why it’s more important than ever for you to focus on social media. You can offer customers a multimedia experience by showing them images of your store and your products as you gear up for a grand re-opening.
Social media is also a great way to offer special referral programs. Customers will jump at the chance to get a coupon or a free product, and social media makes it easy for them to tell their friends and family about your business.
Digital Marketing Tips: Are You Ready?
Now you know our top digital marketing tips for life after COVID-19. But do you know who can help you with each of these?