Are you a dental practice that is simply not attracting new customers? It may be because you are not getting enough digital traction. In this age of social media and online content, it’s really important for your practice to have a Facebook presence.
But having a page on Facebook isn’t helpful if you don’t know how to use it. Keep reading for five helpful tips on Facebook marketing for dentists. If you follow this advice, you’ll be on the path to social media success.
1. Get Your Page Verified
Page verification is represented by a little blue checkmark next to your business name on Facebook. It means that Facebook recognizes you as a legitimate business, and not a scam or fake page.
Why is this important? It gives your page automatic credibility with potential customers. And fortunately, it isn’t hard to do.
You can pursue page verification by clicking on the Settings button at the top of your page. To become verified, Facebook will ask you a series of questions about your location, business, etc. Before long, you can become certified on Facebook.
While you’re working on this, be sure to enhance your “About” section as much as possible. Make sure your potential customers know where to find you and how. Always include a contact phone number and email address in your “About” section.
2. Post Personable Content
Some of your posts will be hard advertisements, offering special deals or perks for your customers. This is a key part of Facebook dental marketing. But you should also post some helpful tips or useful updates for your client base.
Do you have a website with blog content? Link your social media posts to those blog entries. This is a great way to draw people from your social media to your web page.
In terms of photos, don’t rely solely on stock images. Your Facebook friends will like it if your content is personable and relatable.
Have a staff member snap fun photos from around the office. Post pictures of your Holiday staff party. The more relatable, the better.
It’s also not out of the question to incorporate memes into your posting schedule. A fun meme that reminds people to brush their teeth will keep your customers engaged with your social media presence.
3. Target Your Posts
Any brand or business on social media should know who their target audience is. Knowing who to market to will make your posts more effective in the long run.
First of all, identify the age, income level, education level, and geographic location of your target customer. These things can be ranges, but the more specific you are, the more accurate you can be.
Then, do some research to find out what those target audiences are attracted to on social media. Your posts should follow this model.
If this doesn’t come naturally to you, you can use advanced targeting tools to help narrow down your search. And if you want to give your practice an extra edge, you should invest in Facebook Ads Manager.
Facebook Ads Manager is a tool that will sponsor your posts on the accounts of people who fit your target demographic. This tool is highly customizable, and you can decide how much you want to invest financially in this approach. But a word to the wise, Facebook Ads Manager usually garners some pretty excellent results.
4. Make a Posting Schedule
We are all guilty of letting our Facebook pages lay dormant from time to time. But when you are managing a social media page for a business, you need to stay on top of it. And that’s why you need to create a posting schedule.
A posting schedule will help you line up how many times per day you want to post, and at what times. The timing is actually very important.
There are some times of day that are more highly trafficked on social media than others. For example, a lot of people check their phones during the standard lunch hour. In order to gain maximum exposure, you want to capitalize on those prime posting times.
Stick to your schedule as much as possible. It may help you to have a couple of different posts lined up so that you can just fire them off when it is time. Just make sure you don’t do this so far in advance that your content becomes irrelevant before you can even post it.
5. Offer Online Scheduling
If you take one thing from this article, let it be this: allow your clients to schedule appointments with you on your social media pages.
This is called a “call to action.” The point of effective Facebook ads for dentists is to get customers to use your service. And you want this to be as easy as possible.
So you don’t want your Facebook page to only list a phone number or direct customers to your website (although you should do both of these things). You also want to offer customers a way to make an appointment right there on your Facebook page.
To do this, you’ll have to link your Facebook page to a scheduling app. But the upside of doing this is that it allows your scheduling service to be “open” 24/7. Customers will appreciate how easy and user-friendly your page is.
Facebook Marketing for Dentists
Facebook marketing for dentists doesn’t have to be difficult. In fact, if you follow these five tips, your Facebook page will be as sensational as your service.
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