Our local SEO and web marketing services will make sure they know exactly where to find you.
We know you always need new customers. But we also know that when it comes to marketing your business online, it’s hard to know where to begin.
We can help with that. We’ve been helping small and medium-sized businesses get more customers for more than a decade. What makes us different is that we customise our online marketing strategies to line up with your game plan. So you get the results you’re looking for.
The short answer to this is no. We don’t only work with local businesses but we work with a lot of service based businesses. Some of them are small and some are big. We have customers all over the world, but the majority sell to their city.
Some of them sell to their state or service their customers state wide and some of them are national.
We even have a few that are international as well. We have worked with many businesses large and small across many industries. Our formula for marketing these businesses online is mostly the same but on a different scale.
Chances are we have worked on a business just like yours. Give us a call to discuss your needs, large or small.
Whether you run a local business or sell locally and online, it is important to understand what local SEO is and how it can help your business thrive. Even if your business is the only one that serves a specific niche in your community, it needs to show up in search engines when certain search terms are submitted for people to know it exists.
What is Local SEO?
Local Search Engine Optimisation or Local SEO is like traditional SEO, but it involves optimising your business for local searches, such as the common searches for businesses “near me”. Ranking higher in local areas increases your local audience and also helps put you ahead of your competitors. This includes but is not limited to brick-and-mortar businesses with local addresses, like service stations, dental offices, or grocery stores that operate in a specific geographical location.
What We Do
At Local Web, we have a good understanding of local Google search engine results pages (SERPs). Our SEOs can tailor content, refine keyword lists, and develop winning targeted digital marketing campaigns for your business. We focus on:
Search Queries are Changing
In 2017, Google reported that local queries no longer included geo-modifiers like neighborhood and zip codes, and searches without “near me” grew by 150%.
Here is how Google sees specific search queries:
With so many things changing in the search criteria, it is important to stay up-to-date. Therefore, even if you already had your business locally optimised, it is important to ensure that new alterations are not affecting its optimal performance. Our local SEO experts can run a technical site audit to fix any flaws in your local online presence.
Technical Site Audits
Running a technical site audit can help measure your local SEO best practices and your local online presence. Get a complete local SEO outline by analysing your local data. This is basically tech talk for running a “health check” of your website, which should be done regularly. Using this standard process allows you to create and monitor measurable results as well as identify foundational issues that affect your organic search performance.
Some things a local SEO audit will reveal:
Don’t Miss Out on Local Business
There are thousands of people searching online for what you are offering. If your business is not locally SEO modified, your targeted audience will be sent elsewhere to do business. Let us help you generate more local traffic, leads, and sales with customised local digital marketing techniques.
How Do You Perform Local SEO?
If you run a business that depends on targeting local shoppers, you will need to use local SEO to prioritize your community and increase your Google search engine rank for your location. This means more leads, traffic, and conversions. However, performing local SEO is not as simple as some may think. It takes a skilled SEO professional to develop a powerful SEO strategy for your local website to rank high in search engines.
Why Optimise for Local SEO?
Optimising for local SEO helps you compete against other local businesses similar to yours for a higher rank in Google’s search engine. Without focusing on local SEO, you could lose out on a lot of traffic and leads, not to mention, sales. According to a study conducted by ReviewTrackers in 2017, 35% of search traffic is local. By not optimising your site for local rankings, you are practically forfeiting to your competitors, so they will gain the customers that could be yours.
How Local SEO is Performed
Local searches are currently skyrocketing. In fact, 4 out of 5 individuals use Google Maps and Google search to find local information. Most common searches include:
If you want more local exposure, your local SEO strategy must be geo-focused. This will allow you to compete with similar businesses in your area for higher ranks in search engines.
Here are six strategies to use for local SEO:
Get Local SEO Done Right
At Local Web, we know how to prioritise your location when optimising your site for local SEO. This means that Google will send targeted traffic your way every time someone searches for relevant information in your geo-location. With our strategic local SEO tactics in place, Google will start associating your business with relevant search terms and bump you up the rankings in no time.
What is the Difference Between SEO and Local SEO?
In today’s world search engine optimisation (SEO) is too important to ignore since 90% of experiences online start with a search engine. However, for local businesses traditional SEO is not enough, your business also needs local SEO to appear in search engine results for local searches. Local Web can assist you with all your local SEO and digital marketing needs.
How Search Engines Work
It all starts when a website is published online. Google and other search engines immediately send what they call spiders to crawl the new site and analyse the content. After evaluating the content, search engines use fancy algorithms and other digital techniques, to rank the pages and store them away for later use. When someone searches for specific keyword terms relevant or related to the content on your web pages, Google will provide them with the link to your page.
What is the Difference Between Local SEO and Traditional SEO?
While traditional SEO and local SEO strategies both focus on improving your search engine rankings, they are different. Traditional SEO helps make your website visible to a global audience, while local SEO allows your site to show up in local searches.
How Traditional SEO Works
Traditional SEO means optimising your site for search engines to recognise it and send traffic your way. This involves:
It’s not as simple as some may think. You also need to know where in your content to add targeted and related keywords, when to use the right keywords in your titles, how to cite your backlinks properly, and much more.
How Local SEO Works
Local SEO involves optimising your site for local searches, such as when someone searches for a business “near me”. These searches focus on getting higher ranks in local areas to reach your local audience. Local SEO ensures not only that your business shows up in search engines, but also allows you to claim the listing for your business so that you can provide your customers with more information, manage your reviews, and more.
Ensure Your Business is Optimised for Local Searches
At Local Web, we are experts in local SEO and are committed to getting your website to show up in local searches and also appear before your competitors so that your audience will grow. Your business needs customers to survive and we know how to get you customers that are actually looking for what you are selling. Thus, 80% of local searches done on a mobile device result in offline purchases within one day? Let us help with your local digital marketing so your business will thrive.
Why Is Local SEO is important?
People today rely on search engines for many things, but mostly to locate businesses and merchandise. If you own a local business, local SEO is important to ensure your business shows up in local searches. Let us help get your business to rank higher than your competitors in Google search results.
Why Local SEO is So Important
With local SEO you can put all your business’s important information online so locals can find it when they search for relevant information. This can include your business address, phone number, the services you provide or products you offer, and more.
SEO is done as part of a digital marketing plan. It involves finding the right keywords to use in your page content, getting several backlinks to add to your page, and more, so that search engines will send your link to those searching for relevant information. Without optimising your site for search engines, your competitors will get all the potential leads, more customers, and many sales that could have been yours. With traditional SEO your site will rank on a global scale, but with local SEO in place, you can target a local audience who are actually searching for the products or services you provide.
Many consumers search for businesses in their community, which may look like, “coffee shop near me”. If your business applies to what someone is searching for and it is in the same geographical area, Google will send the customer to you. In fact, according to Google, 76% of those who search for a nearby business on their mobile phone visit a related organisation within 24 hours, and 28% of these searches result in a sale.
Local SEO can help…
Steps We Take To Improve Your Local Ranks
We will first find out which keywords customers in your area are searching for.
Next, we perform a complete web audit to learn about the strengths and weaknesses of your website, which helps us optimise your website and improve your rankings in search engines and increase website traffic.
Then we work on your backlinks and get other websites in your area to link to your site, which is a tactic we use to show Google your site is relevant and trusted.
Our work is never done as we continually run website performance reports and share them with you.
We Provide Professional Local SEO and Local Digital Marketing
Are you ready to add a strategic digital marketing plan to your campaign? Do you want to beat your competitors in local search engine ranks? Isn’t it time you take your business to a new level so it will grow and succeed? If so, Local Web can help. We provide expert local SEO services to help your business gain more customers at your location and so much more.
The best place to find information about a business is by searching online using the Google search engine. Therefore, it’s important that your business information can be found by Google. So when someone searches for something relevant to your business, Google can display the information in the search engine results pages (SERPs). Local SEO citations add your business name, address, and phone number online. However, it takes some skill to get your information online. This is what we do at Local Web. Get in touch with us to learn more about our local digital marketing services.
What Are Local Citations?
Local citations are any information about your business mentioned online, such as your business’ name, address, phone number, and other information. Citations can appear on websites, apps, social media platforms, or in local business directories. They help internet users find local businesses and learn more information about them. Using the right citations not only can accurately rank you on Google Maps, but they can also impact your business’s local search engine rankings. To ensure data accuracy and address search queries, local businesses can manage many geo-modifiers and citations.
Checking Your Local Citations Manually
There are many local citation sources to check. When performing a manual comprehensive audit of your citations, we check the sites with major citations by hand. The major data aggregators that should be checked are Facebook and Apple Maps.
The Different Types of Local Citations
Leading Local Business Data Platforms
Your local citations can be created on important local business data platforms that publish business information and other relevant data. Google My Business, Localeze/Neustar, Acxiom, and Infogroup are core platforms. Major local business listings can also be created on popular review-oriented and social media sites, such as Facebook and Yelp.
Not only do we build local listings of your business on major business data local platforms that serve every industry, but we also can create listings on sites that are geographical and industry-specific. Some examples of these platforms include the Professional Association and Guilds and the Chamber of Commerce Websites.
The Wider Web
Supplementary citations are either earned or built on a wide array of publications, such as news sites, blogs, maps, apps, government databases, and more. These business citations can be developed for your business or earned based on public interest and merit.
Local Citations Components
The core components of citations are the business’s name, address, and phone (NAP) number, but they can also include links or references to designated website pages of a company’s website.
In addition, a citation may include the following elements:
Let Local Web Help Build Local SEO Citations for Your Business
Adding local SEO citations for your business is too important for you to pass up. Unless you don’t want customers to find your business? Let us help with all your digital marketing needs.
Local SEO is essential to your business and local digital marketing. It helps get your business in front of a local audience who are actually looking for what you sell. Here are some great local SEO tips to help get your business in front of your local community.
1. Understand What Local SEO Can Do For Your Business
If you run a local business, it is important to know why local SEO should be your number one priority as it can do so much for you, such as…
2. Get A My Business Account with Google
This will allow you to optimise your business profile and rank higher on search engines and Google Maps. To optimise your profile…
3. Get Reviews from Satisfied Customers
Some consumers will not make a purchase without first reading the reviews. Therefore, encourage your satisfied customers to share their thoughts of your products and services by:
4. Optimise for Voice Search
Voice search is on the rise; therefore, optimise for vocal queries as opposed to how someone would type a question in Google search. Keep in mind, that voice searches might include long-tail keywords since it doesn’t require too much typing.
5. Use Local Keywords
The keywords you use in your content should apply to your location and include region-specific hotspots and landmarks. Therefore, keep that in mind when doing your keyword search for your digital marketing campaign. When you have compiled a list of local keywords to use, ensure they are added in your copy, metadata, and URLs.
6. Add Your Location At the End of the Main Page Title
This not only helps search engines know your location but also shows consumers where you are located. It can also ensure you will get local traffic.
Get More Tips
At Local Web, we would love to answer questions you have about local SEO and provide you with more tips. We have experts in SEO who can also help get your local business all set up so that consumers will find your business online.
At Local web, we have a very specific Local SEO strategy. Each company does things a little differently as SEO is both a science and an art. The on-page component is straightforward and the principles are the same for every site.
The off-page component is a little different and its really up to the specialist to work out what is the best course of action for each site as each website and industry is different.
That being said below is the basic strategy that we conduct for all of our customers to ensure they have the foundations of a solid SEO campaign.
So what is our strategy? We will share this below:
Strategy For Main Site:
Strategy For Local pages and Google Maps:
Do all of the above, but in addition:
Yes we do. We have worked with dentists and dental clinics for many years running dental seo specific campaigns for practices.
SEO for dental clinics is a little different from running an SEO campaign for other services as the industry is very competitive and hyper local. Having optimised for dentists for so many years we understand exactly what is needed to ensure that we focus on the right keywords that convert. We ensure your Google My business listing is complete and optimised and we work on both your on-page and off-page aspects of your SEO to ensure you move up the ranks, get more traffic to the site and get more patients calling your practice.
In short. Yes we do this every day and love working with Dental clinics and practices.
Dental SEO services are SEO campaigns designed specifically to work for dentists. Each industry requires a different strategy and approach when it comes to SEO.
We can’t run the same process through for each business or even of each type of business. For this reason understanding your business is our business. The more we know about a business and industry, the easier it is for us to optimise for that business.
Having worked with dentists for over 10 years we understand exactly how to optimise your website for success to ensure you get more leads and clients through dedicated dental SEO services.
Yes we do! We love working with Dentists and have been working with them for over 10 years now.
Dental marketing is all about understanding what works best in the dental industry with regards to digital marketing.
After working with Dentists for so long we came to realise that there are 3 main areas of digital marketing that work best for dentists.
Using all 3 of these services ensures that you have an omnichannel approach to your marketing. This means that you are showing up in multiple places online and multiple platforms.
It enables you to be in the right place at the right time when your patients are looking for you. Having multiple digital marketing components running at the same time also improves your branding and credibility as well as building immense trust with your prospective patients.
A dental marketing strategy that suits your business and your particular business voice is critical in providing a steady flow of calls and enquiries to your practice.
This also allows you to mitigate your risks when one of the avenues is not performing as well as the other. For example if your Google Ads are performing well, and your SEO drops for a few weeks, your leads will not dry up. If your social is keeping your existing patients and prospective patients engaged, it will be easier to market to them if you need to pull back your spend on Google ads for a while.
Having a tailored dental marketing plan is the best way to ensure your digital marketing is working for your practice all year round.
For more information on how we can help your practice specifically. Please contact us for a no obligation, tailored, free consultation.