Diving Into Some Great Dental Practice Marketing Strategies And Advice
Taking a look at some of the top advice from experts on dental practice marketing for increasing your clients and your overall customer experience.
About 95% of businesses are allocating more money to their digital marketing strategies. That includes dental practices! Without a strong dental practice marketing plan, you could unintentionally miss out on potential patients.
By using the top strategies, you can start marketing your practice, attracting patients, and boosting your business. Otherwise, you could fall behind your competitors.
Here are the seven strategies you need to succeed! With these tips, you can build a strong marketing plan and improve your overall customer experience. Start marketing with these seven tips!
1. Optimise for UX
Before you do anything else, take the time to learn about your patients. Who are they and what do they care about?
For example, you might want to focus on busy moms with kids, college students, or an older audience. Once you determine who your audience is, you can develop a website based on their needs and interests.
Your website will work as the foundation for many of the dental practice marketing tips listed below. With that in mind, you want to make sure your website is fast and easy to use. Otherwise, visitors will have a negative user experience (UX).
A stressful, tedious UX will only encourage visitors to leave. Instead, it’s important to keep your website up-to-date and running smoothly.
First, make sure your site has all the necessary information. Confirm that your hours and services are up-to-date. Make sure your form works properly, too.
Then, you can start using UX web design trends to improve your website.
A website that utilises UX design trends provides visitors with a fast, convenient online experience. Here are a few elements to keep in mind:
- Fast-loading web pages
- Easy-to-use navigation
- Short sentences and paragraphs for readability
- White space to give content room to breathe
- Easy access to contact information
Creating a professional website will help you stand out from competitors.
2. Make Sure You’re Mobile-Friendly
Once you update your website, make sure it’s mobile. About 90% of consumers use their mobile devices while working toward a goal on-the-go.
If your site isn’t mobile-optimised, visitors will have a difficult time exploring your content. If they can’t explore your content, they’re more likely to leave without converting. In other words, you’ve lost a potential patient!
You can use Google’s Mobile-Friendly Test to make sure your site is optimised.
3. Update the Brand
Your brand will help you stand out from other dental practices in the area. To stand out from the crowd, you need a unique, eye-catching visual brand.
Your brand will become the heart and soul of your dental practice marketing materials. You want to keep branding consistent across all marketing channels. Otherwise, you’ll fail to generate brand awareness and recognition.
Make sure your visual brand supports your mission statement. For example, if your goal is to keep children’s teeth healthy, create a youthful, playful brand.
4. Smile for SEO
About 93% of all online activities (like searching for a dentist) start with a search engine. However, 98% of searchers never look beyond the first page of results. If your ranking below your competitors, you’re losing patients!
Instead, consider boosting your ranking with search engine optimisation (SEO). SEO allows you to optimise your content for search engines. With time and effort, you can improve your ranking and reach the top!
The higher you rank, the more brand awareness you’ll generate. Ranking ahead of your competitors will also speak to your credibility. Potential patients will see you as a standout practice in your field!
A higher ranking will also help you generate more website traffic. In order to use dental SEO, you’ll need to know what your patients are searching for, first. Today, search intent is an important component of an effective SEO strategy.
First, use tools like Google Trends, Google Keyword Planner, or Ahrefs to develop a list of target keywords. Then, think about what the searcher was looking for during their search.
People usually look for information or products/services. For example, a consumer might look for tips to prevent gingivitis. Another might look for a dentist in the area.
In order to appeal to your target audience, determine what they’re searching for online. Then, create the content that applies to their search intent.
You don’t have to stick to blog posts, either! Try mixing it up with infographics, ebooks, videos, and quizzes. Interactive content will improve your clickthrough rate and dwell time, which both affect your ranking.
By creating click-worthy content, you can attract more traffic to your website. Then, you can succeed in the rest of your dental marketing plans!
5. Reel in Reviews
You can also improve your SEO ranking by gathering reviews from happy customers.
Make sure they post their reviews on your Google My Business listing. Then, share those reviews on your website and social media.
Reviews will help support your dental marketing plans by speaking to your credibility. After all, people are more likely to trust a business if they know someone else had a positive experience.
Don’t forget to update your reviews regularly to keep your content minty fresh!
6. Manage Your Social Status
About 73% of small businesses invest in social media marketing. Social media is a great way to connect with your target audience. You can use social media to share your website content or let patients know about new specials.
Are people starting to comment on your posts? Comment back! Spark a conversation and let them know you’re listening.
If they have questions, you can answer them online to show followers you know your stuff!
7. Get Emailing
Do you have a list of email subscribers and patient emails? Keep your subscribers up-to-date with a drip campaign. You can send them news about specials, new services, or other business updates.
Email campaigns are a great way to stay top-of-mind with patients. You can also use them to remind patients their checkups are approaching. Then, remind them to book an appointment!
Marketing your practice through emails will help you bring more people into your offices.
Brush Up: 7 Dental Practice Marketing Strategies for Sweet Success
Start brushing up on your dental marketing plans! With these dental practice marketing strategies, you can boost your business and get patients smiling. Get started with these seven easy tips today!
Want to make a marketing plan? Contact us today to get started!