Whether you’re struggling to get dental patients or you simply want to take your practice to the next level, there are ways to market your services more effectively. In the digital age, there are more opportunities than ever for marketing your practice and finding new patients. It’s important that you explore your online marketing options and make the most of them.
Fortunately, we’re here to help you out. Below we’ll look at the dental web marketing strategies that your practice should make use of in 2021.
1. Build a Better Website
One of the best ways to market your dental practice in 2021 is to ensure your website is as professional as possible.
At the bare minimum, it’s important that your website lists all of the basic information that a patient would like to know about your practice. Your website should clearly list your contact information along with any dental services you provide. Your website should also have information about which insurance you accept, how to set up appointments, and information for new patients who are looking for a dentist.
Additionally, you should make sure that navigation is as easy as possible and that your site looks great. Also, ensure that your site is mobile-friendly and will look great on any device that a visitor uses to access it.
2. Launch a Content Marketing Plan
In addition to meeting the basic requirements of a professional dental website, it’s a great idea to launch a dental blog and develop a content marketing strategy.
With a content marketing strategy, you’ll add a blog to your site. You’ll then write about dental topics and subjects that would be interesting to potential patients. By posting to your blog and using it to inform and educate, you’ll be taking an inbound approach. As a result, you’ll pull in more visitors from search engines who are trying to learn about dental topics and how to better care for their teeth.
In addition to creating blog content for your site, content marketing may also include creating other types of content as well. Creating useful videos, infographics, case studies, and other types of content and sharing it using social media can be helpful for building your web presence and attracting more local patients to your practice.
3. Start Using SEO Techniques
When building a great website and blog for your dental practice, it’s also important to use search engine optimization (SEO). SEO techniques serve as a way to make sure that search engines notice the relevance of your website for potential visitors.
Some important SEO techniques include performing keyword research, improving site speed and performance, optimizing meta information, and adding content to your site. It also includes improving off-site indicators such as getting more backlinks and citations for your site. For a dental practice, it’s also important to use specific local SEO techniques which will help ensure you’re getting more website visitors from your local area.
SEO serves as a great long-term strategy for growing your organic search traffic. By learning about SEO and using the techniques for your website, search engines will be more likely to send traffic your way over time.
4. Optimize Your Google My Business Page
If you want to make the most of the web for marketing your dental practice, an essential step is to claim and optimize your Google My Business (GMB) profile.
Google My Business is a service by Google that allows businesses to manage their information across Google services. Using the service, you can easily verify details about your practice such as your address, phone number, and business hours.
Updating this information will make it more likely that Google will show your practice to potential patients who search for dental care in your area. This is true for patients who perform a web search or who use Google Maps and other Google services.
5. Create Online Directory Listings
When marketing your dental practice online, it’s a great idea to get listed in relevant local and dental directories. By working to get web citations and directory listings you’ll improve your ability to get new leads and patients online.
Having your dental practice listed in directories can improve your ranking in search engines. It can also make it easier for potential patients to find you online. Additionally, when you’re listed in a professional dental directory, you’ll gain more credibility as well.
Be sure that your dental practice is in industry and local directories. You should also ensure you have pages on general online directories such as Yelp, Google, and Bing.
6. Build Word-of-Mouth On the Web
Another strategy that you need to be using for your dental practice is word-of-mouth marketing. Because many consumer decisions are based on social proof and recommendations, it’s important to get people talking about your practice.
Using social media well should be a key part of your dental practice marketing plan and can help you build a bit of buzz surrounding your practice. It’s important to build a social presence and to post regularly on whichever social sites and apps you choose to use. You should also post shareable content and link back to your site regularly.
Similarly, you should make sure that you’re asking your dental patients to review your practice on sites such as Google, Facebook, and Yelp. If you have a lot of positive reviews on the web, potential patients will be more likely to get in touch with you.
7. Launch Online Ad Campaigns
Another great way to get new patients in the digital age is by using online ad platforms. Pay-per-click (PPC) advertising can be useful for marketing your practice and will allow you to target potential patients in your area in an effortless way. It also works well with any budget.
Whether you’re using a social ad platform such as Facebook Ads to advertise your services or you’re making use of the popular Google Ads platform, online advertising can be a great way to find new patients. However, you’ll need to monitor your campaigns and tweak them over time to see the best results.
Growing Your Practice With These Dental Web Marketing Tips
If you want to grow your practice bigger than ever before, it’s important that you’re using every tool at your disposal. By using and combining the above dental web marketing strategies, you’ll be able to create a thriving dental practice that gets more new patients every month and year.
Need help growing your dental practice? Contact us today to learn what a great dental marketing agency can do for you.