Investing in pay-per-click (PPC) – Google Ads – can be a beneficial digital marketing strategy for any company, but much like any other digital marketing
Social media has become a major pillar of any digital marketing strategy, as social platforms offer a quick and easy way for customers to get
Any business can benefit by optimising their website for search, especially when it comes to focusing on local search optimisation methods. Increasingly, small businesses are
Email marketing is a big part of digital marketing. It is where you encourage your customers and potential customers to sign up to your newsletter,
Savvy small business owners know about search engine optimisation, or SEO, but have you heard about image SEO? Image SEO refers to optimising all of
A competitor analysis can be a useful tool for any business. It takes a closer look at what your major competitors are doing, compares it
Why you should never underestimate the power of a good call to action No matter your industry, your sales funnel, or your product or service,
The map pack is another term you might come across when searching for local SEO strategies and ways to get ahead in your local market.
Long-tail and short-tail keywords are part of standard local SEO strategies, but for the uninitiated, they can be just another part of the often-confusing lexicon
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