How Dental SEO can help bring in new patients to your dental practice? Follow these 5 tips and methods to guarantee new clients by next week.
New patients are the lifeblood of many dental practices, especially if you are in a highly competitive area.
Of course, some practices are in high enough demand that they don’t need to proactively market themselves. But the reality for most practices is that marketing is essential if you want to grow your practice.
These five tips to attract new patients are cost-effective and require a minimal time investment to help you grow your practice quickly.
Focus on Referrals
Your current patients already know and like you. But many won’t think of referring someone unless you ask them.
Studies show that it costs five to 25 times more to acquire new business than to sell to your existing customers. Asking for referrals can minimize this cost significantly.
Take a look at these best practices for referral marketing.
Attract New Patients With a Blog
Blogs are a crucial piece of your website for two reasons:
First, they provide valuable information for your online visitors or patients.
And second, they can help you achieve higher rankings through dental seo in local online search results.
If you’re not sure what to blog about, think about the most common questions your patients ask. Things like preventative tips, signs and symptoms, and services you offer can keep your blog filled with value.
Blogging can easily be outsourced to companies who specialize in optimizing writing for search engines.
Ask for Google Reviews
If you haven’t already claimed your Google My Business listing, you should. It’s free, plus it gives patients an easy way to find out more about your practice.
Google reviews are a big part of a successful GMB listing and your dental seo strategy. Patients who have experienced your services can leave you star ratings and share their opinions.
In some ways, these reviews are the new “word of mouth” marketing. Over 84% of consumers trust them as much as they trust the opinions of family or friends.
Best of all, this form of marketing is 100% free. Make sure you ask your happy patients if they would leave you a review – most of them will gladly do it.
Build Your Professional Network
Patients aren’t the only source of referrals. In many cases, you can receive referrals from other dental or medical professionals.
Take time to build your professional network within your community. For example, if you’re an orthodontist, you might want to form a relationship with local dental practices who don’t offer orthodontics but need someone to refer their patients to.
Optimize Your Digital Marketing for Dental SEO
Online search engines have replaced yellow pages and other traditional marketing. Over 85% of people use the internet to find service providers like dentists.
Everything from your website to business listings to social media accounts should target people in your specific service area. These local SEO tips can help you get started.
Even if you have all the patients you can serve right now, remember that patients switch dental practices for a variety of reasons. Knowing how to fill the gaps with new patients quickly can be the key to a successful practice and financially sound future.
For more valuable insights into online marketing for your dental practice, visit our blog.