5 mistakes you might be making on social media

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Social media has become a major pillar of any digital marketing strategy, as social platforms offer a quick and easy way for customers to get in touch with brands and learn more about products.

Smart business owners know they need to be present and active on social media to engage and inform their customers, which is why so many brands now have a presence on one or more of these platforms.

However, despite their best efforts, many businesses make the same mistakes on social media. Here are five of the most common ones to avoid.

  1. Being on too many platforms

From classic platforms such as Facebook, Instagram, LinkedIn, and Twitter, to newer routes such as Snapchat and TikTok, there are plenty of social media platforms available.

One very common mistake is to see businesses try to maintain accounts across all of them in order to reach as wide an audience as possible.

However, this can mean stretching yourself too thin and creating huge amounts of work for yourself trying to create content, maintain profiles, and respond to comments and messages across many platforms. Businesses tend to be better off focusing on just one or two key platforms and doing them well.

  1. Only sharing your own content

Sharing your own content – such as blogs from your website and images from your workplace – is an excellent marketing strategy. Except for when it is the only strategy.

It can quickly become repetitive and boring if that is all you post, which can turn followers away.

Instead, it is best to mix your own content with funny, interesting, and informative content from elsewhere around the web. Consider news articles, comics, videos, and anything else that might interest your audience, and always be sure to give credit to the creator.

  1. Failing to respond, or taking too long

Another common mistake is to take too long to respond to comments, or to not respond at all.

Whether it is a question or a simple statement, this is an opportunity for brands to engage with their audiences and make them feel seen and heard. So it is important that you engage with every interaction quickly, even if it is a negative review.

  1. Not keeping information up to date

These days, many customers look to social media for information about a business. This includes opening hours, contact information, product availability and more.

That is why it is vital that brands keep their social media pages up to date at all times.

For example, if a customer looks for your opening hours over a long weekend and sees that you are open on a public holiday, they might make the trip to your store. If you forgot to update your hours on social media and are closed on that public holiday, you may well have just lost that customer for life.

It takes very little time to update these details but is very important for ensuring the correct information is available across all platforms.

  1. Not learning from mistakes

The thing about social media mistakes is that everyone is going to make them sometimes. the trick is to learn from them.

For example, you might see a brand share a piece of content that gets no likes, no comments, and no shares. Clearly, there is something wrong – it could be the caption, the content itself, the time of day they shared it, or almost anything else.

Learning from that mistake means trying other things, keeping an eye on the results, and adjusting as needed. This mindset will help to ensure that even when you do inevitably make a mistake, you will only ever make it once.

Minimise mistakes and maximise growth

One of the easiest ways to minimise your social media mistakes and to maximise your growth on these platforms is to bring in outside help. An expert digital marketing company such as Local Web can help you to get the most out of your social media presence.

Contact us today to learn more about our social media offering and digital marketing expertise.

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